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  • 试题题型【听力 Section C】
试题内容
Section C
 Directions: In this section, you will hear three recordings of lectures or talks followed by three or four questions. The recordings will be played only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.
Questions 16 to 18 are based on the recording you have just heard.
1.[单选题]______
  • A.They spent a week studying their own purchasing behaviour.
  • B.They researched the impact of mobile phones on young people.
  • C.They analysed their family budgets over the years.
  • D.They conducted a thorough research on advertising.
  • 解题思路:文章最后提到:“last year my students spent a week looking at their own purchasing and analyzed it in detail from shopping to the relationship that they have with their retail banks and their mobile phone providers.” 去年我的学生花了一周时间去关注、分析他们的购物情况,以及他们和银行、手机制造商的关系。
2.[单选题]______
  • A.Observing the changes in marketing.
  • B.Conducting research on consumer behaviour.
  • C.Studying the hazards of young people drinking.
  • D.Investigating the impact of media on government.
  • 解题思路:原文第一句提到:“Well my current research is really about consumer behavior.” 最近我在关注消费者行为这个课题。
3.[单选题]______
  • A.It is the cause of many street riots.
  • B.It is getting worse year by year.
  • C.It is a chief concern of parents.
  • D.It is an act of socialising.
  • 解题思路:文章中部提到:“One of the things that I've identified is that drinking for people say between the ages of 18 and 24 is all about the social activity.” 我的一项发现是年龄在18至24岁的人喝酒是出于社交原因。
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  • 参考答案:A,B,D
  • 解题思路:

    讲座1

      Well my current research is really about consumer behavior. So recently I've looked at young people's drinking and it's obviously a major concern to Government at the moment.

      I've also looked at how older people are represented in the media; again, it's of major current interest with older people becoming a much larger proportion of UK and indeed world society.

      I'm also interested in how consumers operate online, and how that online behavior might be different from how they operate offline when they go to the shops.

      Well, I think that the important thing here is to actually understand what's happening from the consumer's perspective. One of the things that businesses and indeed Government organizations often fail to do is to really see what is happening from the consumer's perspective.

      For example, in the case of young people's drinking, one of the things that I've identified is that drinking for people say between the ages of 18 and 24 is all about the social activity.

      A lot of the Government advertising has been about individual responsibility, but actually understanding that drinking is very much about the social activity and finding ways to help young people get 加拿大时时彩技巧 safely and not end up in hospital is one of the things that we've tried to present there.

      The key thing about consumer behavior is that it's very much about how consumers change. Markets always change faster than marketing; so we have to look at what consumers are doing.

      Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.

      So they get involved by looking at advertising and really critically assessing the consumer behavior aspects of it and getting involved sometimes doing primary research.

      For example, last year my students spent a week looking at their own purchasing and analyzed it in detail from shopping to the relationship that they have with their retail banks and their mobile phone providers. I think they found it very useful and it also helped them identify just what kind of budgets they had too. The fact of the matter is that there's a whole range of interesting research out there and I think as the years go on, there's going to be much more for us to consider and certainly much more for students to become involved in.

      16. What is the speaker currently doing?

      17. What has the speaker found about young people's drinking?

      18. What does the speaker say that his students did last year?